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Electric Fires

Electric fireplaces offer a modern, convenient, and safe alternative to traditional wood-burning or gas fireplaces. Their advantages include easy installation (plug-and-play), zero maintenance, high energy efficiency, and enhanced safety for homes with children or pets.

British Fires New Forest 650 Black Electric Fire

Above: British Fires New Forest 650 Black Edition installed using a fireplace surround

Electric fires offer a simpler installation process and versatility. No chimney or venting is required, and unlike wood or gas, electric fires do not produce any smoke or fumes. Electric fires can be easily placed in bedrooms, kitchens, and other areas where traditional fireplaces or stoves are not feasible. There are a variety of options to choose from – including wall-mounted, free-standing and inset (built-in). Electric fires are also easily incorporated into a media wall to create a stunning centrepiece in your home.

A Carefully Curated Selection

Each electric fire in our collection has been selected because it meets the highest standards of quality.

Only Trusted, Premium Brands

Our electric fires are from premium brands including British Fires and Wildfire, so you can be confident in your choice.

Safety, Convenience & Versatility

Electric fires are cool to the touch, clean ad easy to use, and do not produce any smoke. They are ideal for people looking for an easy and convenient heating solution.

Featured Electric Fires

Some of our highest rated and most popular electric fire models are shown below. These fires are consistently loved by our customers for their stunning aesthetic and high build quality. Visit our showroom to see a live demo & get expert advice from us based on your individual needs.

British Fires New Forest 1900 Black Edition Electric Fire

  • Suitable for media walls and can be configured as 1, 2, or 3-sided
  • Dark rear glass reduces glare with LED flame technology
  • Deluxe Real Logs are designed to look authentic
  • 1.5kW heat output – operated via remote control with adjustable flame and fuel bed settings.
  • Available in widths from 870 to 2400mm (1900mm shown here).
  • Comes with an extended 5-year manufacturer’s warranty.
British Fires New Forest 1900 Electric Fire in Media Wall
British Fires The Hinton Stove with LED lights

British Fires The Hinton Electric Stove

  • Authentic cast-iron construction with a large viewing window
  • Hand-cut, scorched, and sustainably sourced British oak logs
  • Advanced LED flame technology
  • 1500W heat output with optional ambiance-enhancing rear mood lighting. 
  • Comes with a thermostatic remote control and a hidden control panel on top.

Wildfire Ravel 400TE Electric Stove

  • Developed to emulate the look of a real stove, but in electric
  • LED technology creates an impressive realistic flame picture with glowing logs
  • Choice of a contemporary clean line door, or a classic tracery door design (shown)
  • Remote control – heat settings, crackling log sound and flame colour / speed control at your fingertips
  • Can also be controlled via an App on your mobile phone
Wildfire Ravel 400TE Electric Stove
British Fires New Forest 650 Black Edition Electric Fire

British Fires New Forest 650 Black Edition

  • A “perfect-square” inset fire offering a more intense, dramatic look with LED flame visuals
  • Features Deluxe Real Logs & dark glass rear panel for reduced reflections
  • Designed for hole-in-the-wall installation, or can be installed with a surround or within a media wall
  • 1.5kW (1500W) fan heater operated independently of the flame effect
  • 3-year warranty as standard

Why not visit our Cambridge showroom? See our location and opening hours

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